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Home » Aerotek Unveils New Branding by New York’s Pure

Aerotek Unveils New Branding by New York’s Pure

by | Mar 10, 2016

Aerotek Inc., the Hanover, Md-based provider of recruiting and staffing services, has unveiled a refreshed brand positioning and identity that includes a new logo, tagline, messaging and website.

Aerotek’s new branding, created with New York-based lead agency Pure, “creates a more unified public profile for the company to communicate the value it brings to customers,” according to a release. Aerotek said the new tagline, “Our People are Everything,” articulates the essence of the Aerotek brand; a drive to connect the best talent with the best job opportunities.

Work by Pure included Aerotek’s new logo and tagline, a re-designed website, creation of marketing materials, including advertising, collateral, business and sales support materials and event display.

“This brand investment is about much more than a refreshed logo” said Aerotek President Todd Mohr. The new branding, coupled with our recent recognition as a Best of Staffing leader, signifies our operational commitment to delivering on the needs and wants of our customers.”

Since 1983, Aerotek has grown to become one of the largest staffing firms in the U.S.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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