Agency Items: BBDO, Commonal and Adams Outdoor Advertising
BBDO was the creative agency behind the most ads in Super Bowl 60, reports ADWEEK, which adds that behind “six total spots from brands including Pepsi Zero Sugar, Instacart, Pringles, Budweiser, Oikos, and Wells Fargo, the Omnicom network produced more Super Bowl commercials in this year’s Big Game than any other creative agency. BBDO was able to snag the top spot following Omnicom’s $13.5 billion acquisition of Interpublic Group late last year, which led it to absorb agency network FCB, adding Super Bowl mainstay brands like Budweiser to its creative docket, adds ADWEEK.
Katherine Ann Sutton is joining Commonal. where she will develop brand and marketing strategies as a Fractional CMO and lead the implementation with Commonal’s network of practitioners and partners. Sutton began her career as employee #3 at REQ and grew to become SVP of Client Service & Operations over 16 years. She led some of the agency’s largest and most complex client engagements, developing award-winning, fully integrated marketing strategies grounded in data, analytics, and performance measurement. At Commonal, she will develop brand and marketing strategies.
Adams Outdoor Advertising adds two billboard locations in the Charlotte, North Carolina, and Virginia markets. Both transactions reinforce the company’s continued focus on disciplined, high-impact growth. In Virginia, Adams acquired a two-faced location from McWhorter Media Group that will be added to the company’s Norfolk market portfolio. Located at the signalized intersection of Temple Avenue and Puddleduck Road near Petersburg, the site includes one static billboard and one digital billboard. Positioned in a busy commercial corridor near Southpark Mall and key interstate connections serving Fort Lee, the location delivers strong read time and high commuter visibility. Notably, this acquisition marks Adams Outdoor’s first location within the Richmond–Petersburg DMA (ranked 56th nationally), expanding the company’s reach beyond its traditional Norfolk market footprint. Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company,
