One of the essential parts of a successful rebrand is the relationship between client and agency, reports Yes&. To learn more about one of their clients, members of the Yes& team traveled to Atlanta recently to join one of their clients, Helicopter Association International (HAI), at their annual HAI HELI-EXPO. Members of the HAI team had mentioned on several occasions, “You really can’t understand HAI HELI-EXPO until you experience it first-hand,” and, states the agency, “they were correct. We were able to immerse ourselves in the expo, and we’re using that experience to provide a stronger rebrand.”
Focused Image announced the promotion of Connor Eckhardt to vice president of digital marketing. He is responsible for developing, executing and managing integrated marketing campaigns, with a focus on digital elements. The promotion recognizes Eckhardt’s role in building the firm’s digital marketing practice, which represented 40% of 2022 revenue, up from 0% five years ago.
Two REQ client programs, Rip Curl and ClearFlame Engine Technologies, won gold Horizon Interactive Awards. The Horizon Interactive Awards recognize excellence in interactive media production worldwide, with thousands of entries each year. “We are always proud of our client work, but we enjoy being recognized by fellow marketers because it reinforces the high level of effort, thinking, and quality in our work,” said Eric Gilbertsen, REQ’s Chief Client Officer.
PHOTO: LinkedIn
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