Agency CEO Kristen Cavallo retires to pursue political and social activism
Kristen Cavallo, CEO of MullenLowe and formerly CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring to pursue political and social activism, according to Virginia Business.
Cavallo became CEO of MullenLowe Global in November 2022 and continued to lead Martin until January, when Danny Robinson was named CEO of the Richmond firm. Cavallo, who became Martin’s first female CEO in December 2017, remained in Richmond, contines the report.
“One of my favorite things about advertising is how it satisfies your curiosity — I’ve worked across multiple industries and with brands of all sizes,” Cavallo said in a statement. “I’ve also learned how to stand firm in times of uncertainty and to look for what’s possible in the heart of a problem. I can’t think of a better launch pad for the rest of my life.”
Virginia Business states that Cavallo supports the Democratic Party, she told AdAge, adding that she supports “anyone that’s not trying to take away my rights or my daughter’s rights.”
Cavallo was the 2023 Virginia Business Person of the Year in recognition of her business strategy and successes at the helm of Martin, and then MullenLowe Global.
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