Agency news from Avoq, Seven Letter and WOI Communications

Avoq announced that it completed a restructuring of its internal communications practices to “sharpen client delivery and drive measurable outcomes.” The firm’s newly defined practice areas and leads include Creative & Production: Partner and Chief Creative Officer Kevin Richards in D.C.; and Government Relations Partners Cedric Grant and Whit Askew as co-leads. In addition, Avoq announced that Maggie Bergin and Patrick Kerley have been promoted to Partner in the agency’s D.C. office, “marking a significant milestone in Avoq’s evolution and investment in the next generation of leadership.” Additionally, Avoq restructured the firm to include Reputation Management, Public Affairs and Audience Intelligence and Performance practices, along with adding a new Head of Client Experience role to strengthen client capabilities and outcomes. Capitol Communicator reported recently that Nicole Cornish will step down as Chief Executive Officer by the end of the year.

Seven Letter adds four to support its advertising and public opinion research offerings: Ashley Smith joins as Senior Director of Paid Media creative specialist Toni McCullough, market researcher and storyteller Madi Mannes, and Matt George as head of Research

A year ago, two former executives of global communications consultancy Weber Shandwick reunited to start WOI Communications. Founder Jenna Matthews, left in photo, recruited her previous Weber Shandwick colleague Emily Fisher, right in photo, as her partner, and together. Now celebrating the one-year anniversary of WOI, Matthews and Fisher have rounded out the WOI roster with an all-female team of six former Weber Shandwick teammates.