Agency Updates: Seven Letter, Qorvis and Adprime
Seven Letter, an expertise-powered bipartisan strategic communications firm with offices in D.C. and Boston, announced the addition of Sabrina Singh as a Partner. According to a release, Singh, shown above, is “a veteran strategist with extensive expertise in national security and defense-related issues, Sabrina brings with her 15 years of experience advising national leaders on crisis communications, strategic messaging and policy issues. Sabrina has counseled senior leaders at all levels of government – from the Pentagon to state government to the White House – including Members of the U.S. House and Senate, Governors, the Vice President of the United States and, most recently, the Secretary of Defense.
“Sabrina’s deep knowledge of national security and defense-related issues combined with her expertise in crisis communications management and navigation are unparalleled,” said Founding Partner & CEO Erik Smith. “She has established herself as an invaluable resource to both top-tier journalists and senior government officials. I have no doubt that she will do the same with Seven Letter clients.”
Qorvis promoted William Sadler to Director in its D.C. office, where he will focus on energy security and geopolitical strategy. Sadler has been part of Qorvis through its recent evolution to become an independent firm and now steps into a leadership role in the Washington headquarters. According to a release: “A certified Terra.do Climate Fellow, William Sadler provides strategic counsel to clients across the Qorvis portfolio who are navigating effective communications about their energy goals. A passionate and pragmatic conservationist, Sadler will continue to focus his efforts on bridging communications gaps between countries, companies, and communities to help divided audiences understand the reality of global energy security and their role within it. Qorvis also added Baihe (Lilia) Nangong and Camila Zavala as Account Executives in D.C.and Alex Ertel joins as an Analyst in D.C.
Newsweek acquired Adprime, a New York healthcare-focused advertising platform that, states a release, enables leading pharmaceutical and healthcare brands to reach both consumers and healthcare professionals through precision-targeted digital campaigns. This acquisition, states the release, “marks a significant milestone in Newsweek’s long-term strategy to expand its vertical capabilities. By combining Newsweek’s award-winning editorial and research offerings in healthcare with Adprime’s data-driven media products, the company is poised to offer a category-leading solution to healthcare marketers.”
“This is part of our thoughtful approach to expand and diversify our business,” said Dev Pragad, owner and CEO of Newsweek. “We are building a health vertical that spans editorial, rankings, events, subscriptions, and now, advertising.”
