2016 is the fifth year of the spring and fall Mid-Atlantic Marketing Summits.  The full-day events have become the go-to and most-respected marketing and communications conferences in the Mid-Atlantic region. They bring together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits and networking.

The Fall summit is in Baltimore on September 29. Below is the agenda; speakers will be announced soon. For more information, visit: http://mamsummit.com

 

8:00 – 9:00
Registration, Breakfast and Exhibits
9:00 – 9:45
CMO Roundtable: What’s Working 
9:45 – 10:15
Keynote
10:15 – 10:45 
Coffee Break and Exhibits
10:45 – 11:10
“SnapChat for Business”
11:10 – 11:35
“Solving the Email-Social Riddle”
10:45 – 11:35
“In-House and DIY Video: How Marketers Can Create Authentic and Sharable Video”
10:45 – 11:35
“The New PR: The PESO Model (Paid, Earned, Shared and Owned Media)”
11:45 – 12:10
“Customer-Driven Marketing”
12:10 – 12:35
“Agile Marketing Tactics in Web Design”
11:45 – 12:35
“Content Marketing in a Post-Organic Era: What’s Working?”
11:45 – 12:35
“Reaching Reporters in a Digital/Social World”
12:35 – 1:30 
Lunch
1:30 – 2:00
“Keynote: Addressing Baltimore’s Post-Uprising Image With Social Media”
2:10 – 2:35
“The Future of Online Reputation Management (ORM)”
2:35 – 3:00
“Understanding the Mindset of Consumers in the Baltimore Market”
2:10 – 3:00
“Social Media for Marketers: What’s Ahead for 2017″
2:10 – 3:00
“What to Do When Faced with Design by Committee”
3:00 – 3:30 
Coffee Break and Exhibits
3:30 – 4:15
“Your Brand in Images: Instagram, Facebook, Snapchat and More”
3:30 – 4:15
“More Than Clicks and Clips: What’s New in Monitoring and Metrics”
4:20 – 5:00
“Just Facebook: Experts and Marketers Weigh In On New Developments”
4:20 – 5:00
“Communicating One of America’s Largest Urban Renewal Projects”
5:00 – 5:30
Cocktail Reception

Agenda Legend

Networking
Keynote
Presentation
Panel

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