Agenda Announced for Mid-Atlantic Marketing Summit Baltimore

2016 is the fifth year of the spring and fall Mid-Atlantic Marketing Summits.  The full-day events have become the go-to and most-respected marketing and communications conferences in the Mid-Atlantic region. They bring together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits and networking.

The Fall summit is in Baltimore on September 29. Below is the agenda; speakers will be announced soon. For more information, visit: http://mamsummit.com

8:00 – 9:00
Registration, Breakfast and Exhibits

9:00 – 9:45
CMO Roundtable: What’s Working 

9:45 – 10:15
Keynote

10:15 – 10:45 
Coffee Break and Exhibits

10:45 – 11:10
“SnapChat for Business”

11:10 – 11:35
“Solving the Email-Social Riddle”

10:45 – 11:35
“In-House and DIY Video: How Marketers Can Create Authentic and Sharable Video”

10:45 – 11:35
“The New PR: The PESO Model (Paid, Earned, Shared and Owned Media)”

11:45 – 12:10
“Customer-Driven Marketing”

12:10 – 12:35
“Agile Marketing Tactics in Web Design”

11:45 – 12:35
“Content Marketing in a Post-Organic Era: What’s Working?”

11:45 – 12:35
“Reaching Reporters in a Digital/Social World”

12:35 – 1:30 
Lunch

1:30 – 2:00
“Keynote: Addressing Baltimore’s Post-Uprising Image With Social Media”

2:10 – 2:35
“The Future of Online Reputation Management (ORM)”

2:35 – 3:00
“Understanding the Mindset of Consumers in the Baltimore Market”

2:10 – 3:00
“Social Media for Marketers: What’s Ahead for 2017″

2:10 – 3:00
“What to Do When Faced with Design by Committee”

3:00 – 3:30 
Coffee Break and Exhibits

3:30 – 4:15
“Your Brand in Images: Instagram, Facebook, Snapchat and More”

3:30 – 4:15
“More Than Clicks and Clips: What’s New in Monitoring and Metrics”

4:20 – 5:00
“Just Facebook: Experts and Marketers Weigh In On New Developments”

4:20 – 5:00
“Communicating One of America’s Largest Urban Renewal Projects”

5:00 – 5:30
Cocktail Reception

Agenda Legend

Networking

Keynote

Presentation

Panel