Amazon will open major new outposts in Northern Virginia’s Crystal City and New York City, splitting its much-sought investment of up to 50,000 jobs between the two East Coast sites, reports The Washington Post, which added:  “We are excited to build new headquarters in New York City and Northern Virginia,” Amazon founder and CEO Jeff Bezos said in a statement. “These two locations will allow us to attract world-class talent that will help us to continue inventing for customers for years to come. The team did a great job selecting these sites, and we look forward to becoming an even bigger part of these communities.”

Capitol Communicator asked Cary Hatch, CEO of D.C.-based MDB Communications, what the move will mean to the D.C. area – and specifically what it will mean to the local communications community.  She told us:

“Amazon’s decision to locate a headquarters in our region validates and (re)defines the Greater Washington area as a notable business hub of inclusive innovation – and unquestionably much more than “just a Federal city.”

“Amazon, as an innovative powerhouse that challenges existing norms, will challenge all of us to up our game and adjust to changing paradigms as well. The communications industry is changing more than most, and companies like Amazon are changing how we communicate and how we source and purchase things. Having Amazon in the DMV will keep us on our toes and adjusting to these evolving trends. Undoubtedly we’ll be operating on an even larger stage and the expectations to play at that level will be higher than ever.

“To take advantage of this win, regional business and community leaders need to continue their efforts to collaborate and communicate with a unified voice, as they did with the RFI responses for Amazon. Doing so will attract the attention of other notable brands and result in more landmark wins. The question is, will we remain committed to promoting and emphasizing our regional progress and elevate our profile as a global business center? I believe we can and will.

“The race to win Amazon’s presence in our area has already required the region to articulate who we are and what we have to offer successful brand leaders. Now it’s up to us to continue to promote and further define the Greater Washington brand in a world that is amidst its own changes.”

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