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Home » Amazon asks judge to dismiss lawsuit claiming the company wrongly uses voice recordings captured by Alexa to target ads

Capitol Communicator has a report that Amazon asks judge to dismiss a lawsuit claiming the company wrongly uses voice recordings captured by Alexa to target ads

Amazon asks judge to dismiss lawsuit claiming the company wrongly uses voice recordings captured by Alexa to target ads

by | Oct 11, 2022

Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads, reports Digital News Daily.

Amazon argues that the allegations in the complaint, even if proven true, would only show that the company targets ads based on transactions people make via Alexa, as opposed to recordings of users’ conversations, states Digital News Daily.

“The central theory of this lawsuit is that Amazon uses Alexa voice recordings (i.e., the captured sound of a user’s voice) to serve interest-based ads to that user,” Amazon writes in papers filed with U.S. District Court Judge Barbara Rothstein in the Western District of Washington.

“In their complaint, plaintiffs conspicuously never allege facts showing that Amazon uses Alexa recordings to serve interest-based ads (because they have no good-faith basis for that allegation),” the company adds. “The complaint instead uses the intentionally vague term ‘voice data’ for the notion that certain transaction data resulting from Alexa interactions is sometimes used for advertising. Yes, it is, and Amazon widely and clearly discloses that fact.”

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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