American Red Cross adds PepsiCo’s Chris Kuechenmeister as vice president of communications
The American Red Cross, based in D.C., added Chris Kuechenmeister as vice president of communications. According to Rihondo, The Red Cross confirmed that Rosemary McGillan will continue in her role as marketing and communications director, but declined to comment on how Küchenmeister’s role differs from McGillan’s.
“The Red Cross mission is more important than ever, and I am excited about the opportunity to contribute to its ongoing efforts to bring help and hope,” Küchenmeister wrote on LinkedIn.
He added that he is “impressed and inspired by the talent and dedication of the Red Cross communications team and energized by the possibilities for our future.”
Kuechenmeister joined the Red Cross after 16 years at PepsiCo, most recently as Senior Vice President of Communications. Rihondo states he was responsible for global category and brand communications, as well as communications for PepsiCo’s North American sector across the food and beverage portfolio, corporate reputation management, and strategy and planning for the global communications function. Kuechenmeister also led global talent and career development.
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