One in three Americans responding to a survey say they are listening to podcasts more frequently since the start of the pandemic nearly three years ago. According to Inside Radio, “while life has largely returned to normal, it is a habit that appears to have stuck based on a new survey examining internet habits. Just eight percent say they are listening to podcasts and streaming music less than they did before.”
HighSpeedInternet.com ran a survey of 1,000 Americans aged 18 and older using the online survey platform PollFish.
According to Inside Radio, the survey finds that the average American “spends about five hours per day listening to podcasts, or streaming music or other audio content. That may seem like a lot of time, but the survey shows those who regularly stream music or audio only give it their full attention 38% of the time. That is not unexpected since AM/FM radio has long been a companion to activities ranging from the drive to work to cleaning the house.”