fbpx

Home » Americans Relying Less on TV News, Reports Pew Research

Capitol Communicator has a MediaPost report that shows waning trust in mainstream TV news as political fervor and tribalism surge.

Americans Relying Less on TV News, Reports Pew Research

by | Jan 8, 2018

“Americans are relying less on television for their news, reports Pew Research Center, which added that just 50% of U.S. adults “now get news regularly from television, down from 57% a year prior in early 2016. But that audience drain varies across the three television sectors: local, network and cable. Local TV has experienced the greatest decline but still garners the largest audience of the three, according to a new Pew Research Center analysis.

“From 2016 to 2017, the portion of Americans who often rely on local TV for their news fell 9 percentage points, from 46% to 37%. By comparison, reliance on network TV news declined from 30% to 26%. Cable TV news use remained more stable, with 28% often getting news there last year, compared with 31% in 2016.

“Even after these declines, local TV still has a wider reach overall for news than network and cable. Some demographic groups turn to each of the three television venues more than others, however.

“There is a strong relationship between age and television news habits. Younger adults are less likely than older adults to often get news via all three TV platforms. For example, just 8% of those ages 18 to 29 often get news from network TV, compared with 49% of those 65 and older.”

You can read the full story here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE