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Home » An Anvil for GCAAR’s “The Office” parody video, Flywheel Digital adds Allysun Lundy as SVP Media

An Anvil for GCAAR’s “The Office” parody video, Flywheel Digital adds Allysun Lundy as SVP Media

by | Jul 8, 2023

GCAAR staffers applaud Adler in parody video

During its annual awards event in New York City last month, the Public Relations Society of America (PRSA) recognized the Greater Capital Area Association of REALTORS® as an Anvil Award winner among 58 other organizations nationwide – including well-known national and international brands.

GCAAR’s winning entry, a video titled “The Installation,” features 2023 GCAAR President Avi Adler in a parody of the television show, “The Office.” It was created at the end of 2022 to encourage people to attend his installation as GCAAR president in December.

“To say we feel honored receiving this award is an understatement,” said the Michael Scott-like Adler. “The fact that GCAAR, as a local REALTOR® association, was recognized at this level – and in the company of highly respected and recognizable brands such as PetSmart, H&R Block and Wendy’s – is truly special. Bravo to the creative and skilled group of individuals on our team responsible for this video.”

Since November 23, 2022, the video has received almost 1,000 views (and counting) on YouTube, as well as more than 1,700 views on Instagram, with many likes, shares and comments on both social media channels. It remains among the most popular videos GCAAR has ever posted.

That’s What He Said
“A big congratulations belongs to our Communications team for this incredible win,” said GCAAR Chief Executive Officer Ed Krauze. “The creativity they bring to their work deserves to be recognized, and I’m proud to have them on our team.”

Unlike the Dundies, PRSA’s Anvil Awards recognize the best public relations strategies and tactics of the previous year and spotlight the highest standards of performance for the public relations profession. A total of 118 awards were presented, with 59 getting the top honors. The full list of winners is available on PRSA’s website.

Allysun Lundy

Flywheel Digital, a digital commerce company for enterprise brands founded in Baltimore, announced the appointment of Allysun Lundy as Senior Vice President of Media. Lundy comes to Flywheel from Publicis Groupe, where she served in a similar position.

As SVP of Media, Lundy will be responsible for the advancement of Flywheel’s expanding digital capabilities, internal team development and client growth. This comes at a time when the company is seeing record growth as brands around the world look towards retail media to increase sales and visibility.

“We are incredibly excited to have Allysun join the Flywheel team,” said Alex McCord, CEO of Enterprise, Ascential Digital Commerce. “Allysun is a known industry thought leader who deeply understands the nuances of winning in an omnichannel world. Her addition to our senior leadership team will drive even greater Digital Commerce success for Flywheel’s portfolio of industry-leading brands.”

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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