Ana releases ethics code of marketing best practices
ANA released the ANA Ethics Code of Best Marketing Practices, which, it states, “is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.
The Code, adds ANA, has been shaped by the ANA Ethics Code Steering Committee and is designed “to be a resource to guide the industry towards ethical business practices with the overarching goal of rebuilding and maintaining consumer trust.”
This is a living, evolving document, states ANA, but it “cannot and does not cover every nuanced topic. It provides broad guidance on issue areas identified as timely and relevant that will continue to be reviewed to reflect changes in the legislative, regulatory, technological, and business landscape.”
More here.
