Anne Buckley joins University of Maryland as vice president for marketing and communications
The University of Maryland named Anne Buckley as vice president for marketing and communications, effective September 4. In this role, states a release, Buckley will provide vision and leadership to bolster UMD’s reputation as a top national and global university in research, academics, arts and athletics, with a commitment to embracing the diversity of its community. Buckley will lead the university’s 50-person Office of Marketing and Communications, which includes communications, marketing, editorial strategies, creative design and web services. She will work closely with senior leadership across UMD to develop and deploy a communications and marketing enterprise that serves the needs of the university while supporting the colleges, schools, programs and units.
Buckley joins UMD from the University of California San Diego, where she currently serves as the university’s inaugural chief communications and marketing officer. In this role, she has worked to unite reputation, brand and messaging priorities across the university, the academic health sciences schools, the Scripps Institution of Oceanography, the UC San Diego Health system, the NCAA Division I athletics programs, advancement and enrollment management. Buckley also launched UC San Diego’s first strategic communications plan to drive awareness of the prestige and distinction of the brand.
Previously, Buckley served as the inaugural chief communications officer for the University of Alabama at Birmingham where she directed a staff of approximately 80 professionals in all strategic public relations activities, with an emphasis on crisis communications and issues management; internal and executive communications; and oversight of WBHM public radio. Prior to that, she was the senior director in the Office of Public Affairs at Virginia Commonwealth University and held positions as a reporter and national news editor for the Associated Press.
