The Martin Agency, which is based in Richmond, Va., promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December amid an investigation into claims of sexual harassment, reports Adweek, which added that “Costello joined Martin less than six months ago as executive creative director leading creative on the entire Mondelēz portfolio, which includes such brands as Oreo, Ritz and Chips Ahoy. After Alexander’s purported firing, she and fellow ecd Jerry Hoak were promoted to interim lead creative roles. She will now lead the entire creative department while Hoak retains the elevated role of ecd and managing partner.
“The news comes approximately six weeks after The Martin Agency hired former executive and MullenLowe veteran Kristen Cavallo to replace outgoing CEO Matt Williams.
““To have the opportunity to lead and work alongside some of the smartest, most talented and hugest-hearted humans in this industry is a privilege and an honor,” said Costello. “Creating positive impact and change has also always been a huge part of what drives me so the added opportunity to work alongside a change agent like Kristen Cavallo, who shares that drive, just makes me even more excited to get to work.”
“Cavallo added, “What do Christiane Amanpour, Hoda Kotb, Robin Wright, Tina Smith, Bozoma Saint John and Karen Costello have in common? They are supremely talented women in their fields, who were there all along, ready to lead.””
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