Newly reformatted and re-launched off-price retailer Gordmans tapped D.C.-based agency Admirable Devil for three new TV spots, see video above, plus radio. Gordmans is owned by Stage Stores. Admirable Devil, a Capitol Communicator sponsor, previously worked on national TV and radio for Stage for three years. Stage has plans to convert 200 of its Stage stores to Gordmans by the end of 2020.
Cravety, a customer experience (CX) and employee experience (EX) strategy and design firm based in Columbia, MD, announced that Mike Gardner had joined the company as Executive Vice President of Employee Experience and Talent Branding. Gardner most recently worked as EVP of Business Strategy at Gigawatt Group, a Three Seas Company in Washington, D.C. At Cravety, Gardner will lead the employee experience and talent branding practice, working to design business architecture and more human-centric workflows that reduce turnover and drive employee engagement and productivity.
Stratacomm added three to its D.C. office: Eddie Prentiss joins as executive creative director. Prentiss, a former captain in the U.S. Army Reserves, will lead Stratacomm’s growing creative studio overseeing all content and creative strategies, including design, branding, copywriting and web development; Anna Albert joins Stratacomm as a vice president. Albert is an experienced program manager having worked on major advertising accounts in the transportation and pharmaceutical space prior to joining Stratacomm; and Lisa Flowers joins Stratacomm as an account director and will support clients with digital communications, media relations, creative strategy and campaign planning. Flowers offers more than two decades of experience leading communications and marketing strategies in corporate and product communications roles in the government, association and nonprofit worlds.