HZDG is working with Organic Valley on a marketing strategy that includes a new website and social media outreach, reports The New York Times.  And, continues the Times, “farm visits also are central to Organic Valley’s new social media efforts. The cooperative invited so-called social influencers like Eva Amurri Martino of Happily Eva After, Naomi and Josh Davis of Love Taza, and Naomi Robinson of Bakers Royale to participate in the Kutztown (Pennsylvania) farm tour last month, and it plans to work with others in the future. The hope, according to Karen Zuckerman, chief creative officer of the agency HZDG, which worked with Organic Valley on its marketing strategy, is that the influencers will share their experiences on the farm with their many followers on social media, who will then investigate organic farming for themselves.”

Falls Communications, which is based in Cleveland and bills itself as one of the largest full-service, strategic communications and investor relations firms in the Midwest, will add Government and Public Affairs and expand into Washington with Tom Medaglia head of its D.C. office. Medaglia also will continue in his role as principal of Thomas Advisors, a lobbying and consulting professional services firm. According to Falls Communications, if lobbying is required by its clients, it will be conducted by Thomas Advisors.

One of the titans of the TV ad industry is calling it a day, reports Adweek. Discovery Communications’ ad sales chief Joe Abruzzese will retire at the end of the year, capping 46 years in the industry, the last 14 of which he spent as Discovery’s president of ad sales.  Ben Price will replace him as head of the U.S. ad sales division, stated Adweek.