Area Updates: ID.me in Mclean Adds Julie Filion as CMO, Think to Assist RiskSpan in Vienna, and Madison+Main Helps Launch Initiative for Drive Smart Virginia

ID.me, based in Mclean,  added Julie Filion its Chief Marketing Officer. As Chief Marketing Officer, Filion will lead ID.me’s B2B and B2C marketing strategy, customer insights, and affiliate program. ID.me bills itself as is the next-generation digital identity platform allowing convenient, trusted interactions between individuals and organizations.  Filion is joining ID.me from MoneyGram International, where she served as the Vice President and Head of E-Commerce and Digital Marketing.

Richmond-based Think was retained by RiskSpan, a Vienna-based data management firm, to assist with ongoing branding and website development. D.C.-based Georgetown Day School engaged the agency to design a back-to-school campaign for the 2017-18 school year. The campaign, reports Richmond BizSense, will include calendars, flyers and internal process documents.

Also from Richmond BizSense comes a report that Madison+Main helped launch an initiative for Drive Smart Virginia at this year’s Washington Redskins training camp. The “What’s Your Game Plan?” campaign was aimed at encouraging sports fans to plan ahead on game day, choose a sober driver and buckle up. A campaign kickoff event featured a free photo booth and autograph session with former Redskins wide receiver Santana Moss.