NewClients, Inc. has become Boost Promotional Branding, a name they say that better aligns with the company’s mission to strengthen the memories and experiences that people have with their preferred brands. Based in Henrico County, Boost Promotional Branding is one of the nation’s largest firms in the branded merchandise industry. Founded in 1981, the company serves over 5,000 clients located throughout the United States, including many in the Fortune® 500. In addition to its headquarters office in Richmond, Boost Promotional Branding has associates in Alabama, Florida, Georgia, Indiana, Montana, North Carolina, Tennessee and Texas. The company significantly expanded its footprint in the Southeast region of the country by acquiring distributor EBSCO Creative Concepts in Birmingham, Ala., a division of EBSCO Industries, in April 2017.

The National Beer Wholesalers Assn., which represents more than 3,000 independent beer distributors, hired Amanda DeBard as communications director, reports O’Dwyer’s.  She worked as communications director for the Business Roundtable, and energy policy reporter at the Washington Times and EnergyGuardian.

Darcy Sawatzki, who was with Hager Sharp in D.C., for 18 years, moved to LA and joined KYNE, a specialty health communications agency.  Sawatzki will help manage the agency’s West Coast client engagements and office operations.


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