Tara Greco joined Porter Novelli to lead its public affairs and corporate communications team in D.C. In this role, Greco will provide strategic counsel and expertise across the agency’s portfolio of public affairs and corporate communications assignments. Prior to joining Porter Novelli, Greco was the director of communications for the National Basketball Players Association, where she managed the union’s communications strategy. Previously, she was  the director of sustainability communications for Walmart, driving the company’s sustainability narrative and reputation. Earlier in her career, Greco held senior communications positions at both Deloitte and APCO Worldwide, where she supported clients including Target, Capital One and UPS.

The National Retail Federation, billed as the world’s oldest, largest and most influential trade association representing the retail industry, has chosen Bluetext as its digital marketing agency for NRF 2018, its annual industry showcase and conference held each January in New York.

Interface Media Group added Julie Mays as senior account executive. Mays brings 22 years of industry experience to IMG,
with her first 20 at Clean Cuts & Cerebral Lounge, where she was a Partner/EVP.

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