Arianna Orpello takes marketing reins at Geico in January
Arianna Orpello will join Gieco, based in Chevy Chase, MD, as chief marketing officer. in January 2026.
According to Adweek, Orpello joins the insurance giant from Goldman Sachs, “where she most recently served as global chief brand officer. Before that, she held senior leadership roles at TD Bank, Capital One, and ING Direct.
“Her arrival follows the departure of former CMO Damon Burrell, who stepped down in January after nearly three years.
“Following Burrell’s departure, Geico launched a creative agency review to expand its agency roster. However, this has been on ice since March amid the search for a new CMO.”
The insurer has worked with The Martin Agency since 1994. The Richmond, VA shop, adds Adweek, is responsible for some of the brand’s biggest campaigns, including the introduction of the Geico Gecko in 1999 and its long-running “15 minutes could save you 15% or more on car insurance” tagline.
