The ANA (Association of National Advertisers) is relaunching the ANA Nonprofit Federation. According to ANA, the goal is to provide “tools, guidance, and insights that will accelerate and reenergize nonprofit fundraising efforts.”
“We aim to scale, elevate, and lead the nonprofit fundraising sector by leveraging the ANA systems, coalitions, and members in 2020 and beyond,” said ANA CEO Bob Liodice. “The ANA represents more than 1,600 companies, including more than 200 nonprofit organizations and agencies that work on their behalf, and we touch hundreds more through our events. Our members, whether they are commercially-driven or mission-focused, benefit by learning from each other, sharing industry-leading best practices, and leveraging the performance-enhancing tools and resources that are only available through the ANA.”
ANA stated that as part of the relaunch, “the Nonprofit Federation is being transformed holistically into a bigger, stronger, better organization within the ANA to help marketers address the fundraising challenges they face. Highlights include: Offering more nonprofit products and services as a core component of ANA membership. These include a new array of “1-day” conferences, a new annual webinar series, and an upcoming conference in Washington, D.C., in February 2020 (and providing) new and existing case studies, newsletters, and core information to keep ANA members current on the latest information about fundraising and new developments in the commercial brand and marketing arena.”
ANA added that its D.C. office “is leading efforts to stave off data privacy laws in each state that could hinder fundraisers’ ability to access data. The ANA has devoted over $1 million to fight data restrictions using its staff and legal counsel to build a broad coalition called “Privacy for America,” which is leading an effort for a new national privacy standard that preempts the patchwork of state laws while enabling new privacy protection that does not cripple innovation.”
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