AT&T has added AppNexus, with multiple news outlets pegging the price of the deal at around $1.6 billion.
According to MediaPost,, “Once the acquisition closes (expected in the third quarter), AppNexus will become part of AT&T’s advertising & analytics team, led by CEO Brian Lesser. The company plans to integrate AppNexus’ technology into the company’s first-party data, and with its content and distribution platforms, such as Turner and DirecTV.
“Speaking at a forum presented by Wells Fargo … Lesser and AT&T CEO Randall Stephenson laid out their goals for AT&T’s advertising ambitions, a plan AppNexus would fit into cleanly.
“Stephenson said the company was looking to build a real-time exchange for premium video advertising coordinated across mobile devices and TV screens, ultimately hoping to deliver a value proposition for premium video advertising similar to that of digital advertising.” More here.