Baltimore-based imre takes a significant move forward in the area of data science with the hire of Atul Sharma as Senior Vice President of Intelligence. Atul joins imre as one of several recent hires who are deepening agency practice excellence and expertise.
Atul comes to imre with more than 22 years of data sciences and storytelling experience including most recently at Porter Novelli where he served as Vice President of Analytics, a key member of the Omnicom PR Group. He brings broad analytics experience from Fortune 500 brands including 18 years at American Express, in addition to work supporting Pfizer, Merck, Johnson & Johnson, Novartis, Omnipod and the US Army.
“In the past 18 months, imre has doubled down on our promise to anchor brilliant creative activations in deep human insights and oriented towards business impact,” said Crystalyn Stuart, partner and president at imre. “Atul brings rich business intelligence experience and a real flair for helping partners understand strategic and performance analytics through data storytelling, we are elated to welcome him.”
In his role, Atul will lead a team of analysts specializing in modern, transformative digital marketing in life sciences and consumer marketing.
“I’m looking forward to helping shine a light on the power of data science through processes and tools that will help people more easily understand what analytics can do for a program,” said Atul. “The imre team is similar to a big family and the approach the leadership team has taken to recognize and connect with me in my early days is not like what I’ve experienced in other environments.