Audi of America, Herndon, VA, has appointed Emilie Cotter as Senior Vice President and Chief Communications Officer to lead U.S. public relations. Cotter will report to Audi of America President, Daniel Weissland.
In her role, states a release,Cotter will be responsible for defining and leading a brand-driven communications strategy for Audi of America. In addition to corporate, product and lifestyle communications, Cotter will oversee Audi of America’s Government Affairs team. Her role focuses on both internal and external stakeholder groups – including media, dealers, partners, and state and federal policymakers.
“Emilie’s more than 20 years of experience from a variety of industries is the exact expertise Audi needs right now as we continue our transformation toward a more electrified, sustainable and inclusive future,” said, Daniel Weissland, president, Audi of America.
Cotter joined Audi of America as Director, Corporate and Brand Communications in September 2020, leading public relations strategy for brand, corporate and lifestyle communications.
Before joining Audi of America, Cotter served in roles across a variety of industries, leading teams across communications, brand and entertainment. She previously served as the Chief Brand Officer for Marketplace, overseeing PR and marketing, as well as SVP and Partner at FleishmanHillard, leading strategy on publicity campaigns, events, partnerships, and crisis work. Additionally, she was head of Corporate and Brand Communication for Lucasfilm, Ltd. leading internal and external communications.
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