Audi of America, based in Herndon, VA, announced that Tara Rush will be promoted to SVP and Chief Marketing Officer effective December 1st. In this role, Rush will oversee brand strategy and be responsible for all U.S. marketing efforts including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. Most recently, Rush served as Chief Communications Officer and will oversee both marketing and communications until a successor is named.  Rush will continue to report to Daniel Weissland, president of Audi of America, in her new role.

“Tara is not only an experienced brand expert, she is an exceptional leader with a  passion for driving meaningful change,” said Weissland.  “Her mix of external experience and proven internal track record – coupled with her strategic and bold decision-making – are a great fit for this role.”

According to a release, over her 20-year career, Rush’s experience spans multiple industries and consumer focus areas. In her most recent role, Rush led Audi’s communication strategy for a broad range of stakeholders including employees, media, consumers, influencers, dealers and industry associations. She is also the executive sponsor of the brand’s inclusion strategy and employee engagement initiatives in the U.S. Prior to her time at Audi, Rush served as Chief Corporate Affairs Officer for HEINEKEN USA, where she was a member of HEINEKEN USA’s executive management team and successfully oversaw all U.S. corporate and brand communications, government affairs and the company’s brand advocacy agenda focused on sustainability, responsibility, philanthropy and community building.

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