August, Lang & Husak teams with Pixeldust Studios to win PSA EMMY
Chevy Chase-based August, Lang & Husak has been awarded an EMMY for creating a 2022 PSA TV spot for its Boys Town client in Omaha, Nebraska. The agency partnered with Pixeldust Studios in Bethesda to produce a campaign to address the rising levels of teen depression, an emergency inflamed by Covid isolations.
The awarded spot, titled “The New Normal,” combines live shooting with stylized animation. It portrays a teen girl who struggles to connect with her former self, prior to pandemic interruptions. In front of her mirror, she tries to remember who she used to be before Covid –but nothing feels right. She ultimately decides to embrace her “new normal” going forward,instead of searching backwards.
“Gratifying, to say the least,” said agency creative head Chuck Husak. “It’s fulfilling when your shop’s work makes a dent in a serious, public service health issue.”
Boys Town, a five-year client of August, Lang & Husak, is a non-profit institution, national in scope, that offers an array of counseling services to support teens in distress. In addition to its website, which offers coping advice, it also operate a 24/7 suicide prevention hotline, (800) 448-3000.
