Informed Delivery by the U.S. Postal Service: A New Channel for Marketers and Communicators
By Huong Cao Communicators and marketers gathered at Maga Design in D.C. on Nov. 15 to attend “AM AdBuzz: Blurring the Lines Between
Do’s And Don’ts of Pitching News Media is Focus of PRSA-NCC Session
By Huong Cao “Raise your hands if you have never felt nervous about picking up the phone to pitch a journalist?” asked Anna Hughes,
D.C.-Area Updates: Silverback Strategies, Direct Impact and TorchLight Hire
Silverback Strategies, a performance marketing agency in Alexandria, Va, is #25 of 50 U.S. advertising and marketing companies included in the 2017 Ad
Sarah Ellison Joins The Washington Post as Media Reporter
Sarah Ellison, a writer for Vanity Fair magazine (and right in photo), will join The Washington Post in January as a staff writer covering
The Future of Facebook Video
By Kristin Dyak, The Cyphers Agency A picture might be worth a thousand words, but a video tells the story. We’ve embraced a
Vendors Feel Impact of “House of Cards” Suspension
The “House of Cards” crew is still getting paid through the suspension of the show’s sixth season, a source close to production confirmed
Ads May Soon Stalk You on TV Like They Do on Your Facebook Feed, Reports Bloomberg
Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV, reports Bloomberg, which added that the
DCistNOW to Become TheDistrictNOW.com Following Cease-and-Desist Letter Related to Now-Defunct DCist
DCistNOW.com proprietor Aaron Myers says he will change the name of his new website after receiving a cease-and-desist letter from counsel
Twitter Retains Lobbyist as Lawmakers Focus on Digital Political Ads
Twitter has retained D.C.-based government relations shop Integrated Solutions Group in response to a recently introduced bill that could fundamentally change how
Communications Professionals Must Embrace Data and Technology to Measure Performance of their Campaigns, States Cision
Cision released a study, in partnership with PRWeek, that examines the biggest challenges facing comms professionals today, including the inability to measure the impact
Antonice Jackson Named One of the Top 25 African American PR Millennials to Watch
Antonice Jackson, president of the National Black Public Relations Society, Washington, D.C., Chapter (BPRS-DC) and founder and principal of Audacious Publicity and
Brands Will Deploy Consumer Experience Technology in 2018 to “Cozy Up” to Current and Prospective Users, States Adweek
Forrester predicts that marketing technology budgets will “grow by double digits” in 2018 as brands deploy consumer experience technology designed to cozy up to
Fors Marsh Group Achieves B Corporation Certification
Fors Marsh Group (FMG) reports it is officially a Certified B Corporation. FMG is the first Washington, D.C.,-area research company to earn
Edelman’s Paid-Media Team Becomes ‘Edelman Digital Performance Marketing”
Edelman, for decades a public relations powerhouse, has been expanding its offerings, reports AdAge, which added that “its paid media team has cemented its
Up Close and Personal: Getting to Know Rick Heffner, President and Creative Director at Fuszion
Capitol Communicator is running a series featuring an in-depth look at communicators in the mid-Atlantic. In this “Up Close and Personal” profile,
