Creative Leadership in the Age of AI: Why Human Intelligence Still Decides
By Katie Scott Over the past couple of years, there have been countless AI takes floating around arguing that AI is either coming for
Stop Defending Your Loyalty Program. Start Proving It.
By Andy Locke Key Takeaways * Most loyalty programs already work, but they were never set up to prove it, usually because measurement got deferred
Beyond the Impression: Why We’re Measuring Seconds of Attention with aCPM
By Carie Jones The media landscape feels a bit like a roller coaster ride. After that first big drop, it’s a constant series
ChatGPT Ads Just Got Personal: How to Use the New Custom Audiences Feature
A few months ago, we broke down what it looks like to advertise on ChatGPT. At the time, it was all about “context hints”
Why a Great Loyalty Program Can’t Save a Bad Experience
Originally published by Response Labs. Reprinted with permission. By Andy Locke I have flown Southwest for years as a Companion Pass holder with a
Curious About Advertising on ChatGPT? Here’s What You Need to Know
Artificial intelligence has quickly become one of the biggest shifts in digital behavior, and now, it’s beginning to reshape advertising as well. For
Key Takeaways from Loyalty360 Expo
Originally published by Response Labs. Reprinted with permission. A Response Labs team attended the Loyalty360 Expo in Orlando— a gathering of loyalty, CRM, customer
AI Email Summaries: What Marketers Need to Know Now
Originally published by Response Labs. Reprinted with permission. The top inbox providers are now offering AI-generated email summaries to their customers, and despite
Corporate vs. Local: The Franchise Marketing Tension No One Talks About
Originally published by Response Labs. Reprinted with permission. If you’re running marketing for a QSR or multi-unit brand, you know the “Co-
Reimagining Partnerships: A CMO’s Playbook
Originally published by Response Labs. Reprinted with permission. As a brand marketer, when was the last time you took a hard look at your
Recap: CRM & Loyalty Symposium with the American Marketing Association
Originally published by Response Labs. Reprinted with permission. On March 18, 2026, Response Labs partnered with AMA Baltimore to host a CRM & Loyalty
The Emotional Connection: Building Loyalty Programs That Resonate and Reward
Originally published by Response Labs. Reprinted with permission. The most advanced loyalty systems in the world mean little if customers do not feel connected
Designing Dynamic Customer Journeys for Every Stage of the Lifecycle
Originally published by Response Labs. Reprinted with permission Audience Science helps brands understand who customers are and what motivates them. The next step is
Moving Beyond Demographics to Predictive and Behavioral Segmentation
Originally published by Response Labs. Reprinted with permission. Demographics No Longer Define the Customer In the previous chapter, we explored why unifying customer data
Engineering the Foundation: Why unified data Is the heart of modern loyalty
“Your loyalty strategy is only as strong as the data that connects it,” says Andy Locke, Director of Strategy & Data at Response Labs.
