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Home » Average Weekday Newspaper Circulation, Print and Digital Combined, Dropped Another 7% in 2015

Capitol Communicator has a report that the top news publications continue to command strong circulation numbers but almost all have seen circulation declines during the past year.

Average Weekday Newspaper Circulation, Print and Digital Combined, Dropped Another 7% in 2015

by | Jul 8, 2016

In 2015, the newspaper sector had perhaps the worst year since the recession and its immediate aftermath. Average weekday newspaper circulation, print and digital combined, fell another 7% in 2015, the greatest decline since 2010, reports Pew Research Center in its “State of the News Media 2016.”.

The Pew report, in part, added:

“While digital circulation crept up slightly (2% for weekday), it accounts for only 22% of total circulation. And any digital subscription gains or traffic increases have still not translated into game-changing revenue solutions. In 2015, total advertising revenue among publicly traded companies declined nearly 8%, including losses not just in print, but digital as well.

“The industry supports nearly 33,000 full-time newsroom employees. Indeed, newspapers employ 32% of daily reporters stationed in Washington, D.C. to cover issues and events tied to Congress, as well as 38% of the reporters who cover statehouse legislatures. Still, smaller budgets have continued to lead to smaller newsrooms: The latest newspaper newsroom employment figures (from 2014) show 10% declines, greater than in any year since 2009, leaving a workforce that is 20,000 positions smaller than 20 years prior. And the cuts keep coming: Already in 2016, at least 400 cuts, buyouts or layoffs have been announced.”

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Capitol Communicator

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