Through the “Tired Faces” project, D.C.-based photographer Cade Martin told us that he was surprised to learn that crashes in the Washington, D.C., area, resulted in the deaths of 66 pedestrians and seven bicyclists in 2013, accounting for 27 percent of overall traffic fatalities in the region that year.

As the photographer involved in the “Tired Faces” project, Cade Martin added, “I couldn’t be more proud of the efforts by the team at Sherry Matthews Marketing on behalf of the Metropolitan Washington Council of Governments. This award-winning campaign, “Tired Faces”, featuring D.C. residents, was recently approved for another round.”

The Tired Faces campaign uses serious images – faces symbolically blemished by tire treads – to remind drivers, pedestrians and bicyclists to look out for one another and follow traffic safety laws.

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(Cade Martin is also photographer for Capitol Communicator’s Up Close and Personal profile series, which you can see in Profiles.)

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