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Home » Award-Winning “Tired Faces” Project to Continue with Another Series of Photos

Award-Winning “Tired Faces” Project to Continue with Another Series of Photos

by | Sep 19, 2017

Through the “Tired Faces” project, D.C.-based photographer Cade Martin told us that he was surprised to learn that crashes in the Washington, D.C., area, resulted in the deaths of 66 pedestrians and seven bicyclists in 2013, accounting for 27 percent of overall traffic fatalities in the region that year.

As the photographer involved in the “Tired Faces” project, Cade Martin added, “I couldn’t be more proud of the efforts by the team at Sherry Matthews Marketing on behalf of the Metropolitan Washington Council of Governments. This award-winning campaign, “Tired Faces”, featuring D.C. residents, was recently approved for another round.”

The Tired Faces campaign uses serious images – faces symbolically blemished by tire treads – to remind drivers, pedestrians and bicyclists to look out for one another and follow traffic safety laws.

For more information on keeping your loved ones safe, check out BeStreetSmart.net

(Cade Martin is also photographer for Capitol Communicator’s Up Close and Personal profile series, which you can see in Profiles.)

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator.

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