The Maryland chapter of the Society for Marketing Professional Services recently held its Key Awards recognizing excellence in marketing communications by Architecture, Engineering and Construction firms.
The Grand Prize Winner award went to Ayers Saint Gross, receiving perfect scores from the judges for the messaging and results of their social media campaign.
“Ayers Saint Gross is a forward-thinking, multi-disciplinary design firm through the development of social media guidelines and a strategy for Instagram,” said Kaitlin Pravetz, CPSM, SMPS Maryland President’
“Ultimately, user engagement increased dramatically and since the rebrand of the account, Instagram has become a successful tool for facilitating conversation with clients, peers, employees, and beyond. Through this platform, Ayers Saint Gross has created connection with an engaged community that is passionate about architecture and design. This campaign is a stellar example of creativity, collaboration, and artistic vision,” according to Pravetz.
Other SMPS Award Winners
- Brand Identity: Straughan Environmental
- Website: MK Consulting Engineers
- Event/Holiday Piece: Ayers Saint Gross
- Marketing Campaign: Ayers Saint Gross (Renovation & Renewal)
- Event/Holiday Piece: Hord Coplan Macht
- Social Media Campaign: Wallace Montgomery
Founded in 1982, SMPS Maryland is a diverse and growing chapter comprised of principals, marketing directors, business developers, marketing coordinators, and other professionals associated with the A/E/C industry.
Warschawski reports that the Mount Washington agency “is thrilled to announce” that Sam Ruchlewicz, vice president of strategy and analytics, has been selected as a winner of the 2020 Daily Record VIP (Very Important Professional) List award. The Daily Record created the VIP List in 2011 to recognize professionals 40 years of age and younger who have been successful in Maryland.
Clapp 360 Communications added Erika Shook as digital marketing associate. Her responsibilities will include developing and managing social media campaigns as well as paid search strategies for the agency and clients. Shook started at Clapp 360 as a marketing intern. The agency also recently named Lisa Orye senior graphic designer. Orye was previously senior designer and mentor for Wide Angle Youth Media. Michael DeMos is president and CEO of Clapp 360 Communications.