Baltimore-based Warschawski adds Shah’s Halal Food; Todd Sammis joins as Senior SEO Associate
Warschawski has been selected as the agency of record for Shah’s Halal Food which, states a release, is “a rapidly growing international restaurant brand known for bringing authentic New York City-style halal cuisine to communities across the globe.
“Warschawski will support Shah’s Halal Food through strategic marketing initiatives designed to strengthen brand visibility, support continued expansion, and further elevate the company’s position as one of the fastest-growing names in the halal restaurant industry.”
Founded in 2005, continues the release, “as a single food cart in Richmond Hill, Queens, Shah’s Halal Food has grown into a family-owned international brand with more than 130 locations across the United States, Canada, the United Kingdom, and other international markets. Headquartered in New York, the company has built a loyal following by combining the distinctive flavors of the Middle East with the energy and accessibility of New York City’s iconic street food culture. Today, its menu features a variety of halal-certified platters, gyros, burgers, salads, and vegan offerings made with fresh ingredients, proprietary family seasonings, and its signature white sauce, a longtime customer favorite.”
“As consumer demand for diverse dining experiences continues to grow, Shah’s Halal Food has distinguished itself through its commitment to high-quality halal-certified ingredients, family recipes, and a welcoming atmosphere that brings together customers from all backgrounds. The company’s growth strategy has focused on expanding into communities rich in culture, history, and diversity while maintaining the authenticity and consistency that first made the brand successful.
“From its origins on the streets of Queens to its growing international footprint, Shah’s Halal Food continues to introduce new audiences to the flavors and traditions of halal cuisine. As the brand enters its next phase of growth, Warschawski will support its efforts to further expand awareness, strengthen customer engagement, and build on more than two decades of success.”
In addition, Warschawski announced the addition of Todd Sammis as Senior SEO Associate. In this role, states the agency, Sammis “will support SEO strategy and execution across client accounts, with a focus on strengthening organic search visibility, developing data-driven recommendations, and helping brands adapt to the evolving search landscape, including emerging approaches such as generative engine optimization (GEO) and answer engine optimization (AEO).” Most recently, he served as SEO & AI Visibility Specialist at EAB (Education Advisory Board), where he led SEO strategy for more than three dozen American colleges and universities.
