Baltimore Buzz

A major celebration of the 200th anniversary of our Star-Spangled Banner, shown above, has concluded in Baltimore and a key communications component of the event was the social media command center. Headed by Capitol Communicator’s Baltimore editor and PR/social media pro Jeffrey Davis, the command center team monitored social media 24/7 looking to make real-time customer service responses for visitors to the event. In addition, Davis’s team monitored for trends, coordinated with emergency response officials and provided ongoing marketing-oriented messaging, shares and images to maintain a constant flow of information. While the final economic impact numbers won’t be in until later this fall, Baltimore officials have called Star-Spangled Spectacular the largest tourism event in the city’s history. Find out more this Friday at the Mid-Atlantic Marketing Summit in Baltimore, when Davis shares what goes into creating, staffing and executing a large-scale social media command center. (Photo by Jay Baker.)

idfive in Baltimore has hired Maddie Forrester as account supervisor. She comes to idfive after starting her own business, MNF Public Relations, providing website and social media management for local businesses in New Paltz, NY. Previously, she worked for Clear Channel Radio of the Hudson Valley in New York.

Bel Air-based crisis management and communications advisory firm Fallston Group, LLC announces that Jessica Bieber joins as director of strategic communications and media. Previously she served as director of public relations and social media for JigSaw Marketing Solutions in Bel Air.
Weber Shandwick’s Baltimore office added Kara Joyce as an assistant account executive in its public relations practice. Joyce is a recent graduate of the University of South Carolina.