– Severn Sleigh: Making the Rounds in Anne Arundel County For this year’s holiday season, Annapolis-based Severn Savings Bank pledged to give back to those who need it most and in a bigger way. Working with its agency, Weitzman, Severn launched a pop-up truck campaign featuring the “Severn Sleigh.” Appearing at local establishments around the county, the Sleigh team is surprising and supporting local businesses and their patrons by picking up tabs, giving away prizes and generating buzz about their stops via social media and the hashtag #SevernSleigh. At the end of each day, the Sleigh made donation deliveries for Toys for Tots, Bay Community Support Services, Arundel House of Hope, and the SPCA, YWCA, and Boys and Girls Club of Anne Arundel County.
– Kristi Halford joins the Economic Alliance of Greater Baltimore as director of marketing after serving as senior account executive at Nevins & Associates.
– LeAnne Matlach is now marketing and community engagement director for Baltimore web and mobile app developer SmartLogic. She was previously a news reporter with WNEW radio and WBOC-TV.
– Dionne Joyner-Weems was promoted to VP of marketing at Visit Baltimore.