Hampden-based Kalix Communications, specializing in independent school admissions marketing and branding, has added two independent schools to its client roster: Wye River Upper School (9th-12th grades) in Centerville, and Connelly School of the Holy Child (6th-12th grades) in Potomac. Kalix will be providing social media admissions marketing campaigns for both schools.

IMRE, headquartered in Hunt Valley, hired John Bentz as senior vice president for its Consumer practice. Bentz brings more than 20 years of communications and marketing experience working with major consumer brands including Gillette, Proctor & Gamble, Oral-B, Toshiba and Amazon.com. Previously, Bentz served as the principal of Bentz Consulting, and as SVP, Consumer Marketing Practice Lead at Waggener Edstrom Worldwide.

Alexandria-based Biologics Consulting Group has tapped Warschawski in Mount Washington for brand strategy and corporate identity work. Biologics specializes in providing regulatory, product development and quality systems consulting services to manufacturers of biologic, drug and medical device products. After the branding work is complete, Warschawski will update the company’s website and collateral materials.

The Baltimore Public Relations Council is hosting a session, “Pitching Secrets for Baltimore’s Top Magazines,” on Tuesday, May 19, 8:30-10:30 a.m., at Towson University. Panelists include: Jess Mayhugh, Baltimore Magazine; Jessica Bizik, Baltimore Style Magazine; and Rachel Cieri, Baltimore Sun Media Group (Chesapeake Home + Living, Harford Magazine and Howard Magazine). Registration details are available at the BPRC website.