TikTok has appointed Kate Jhaveri as global head of marketing, according to a LinkedIn post. Previously, Jhaveri served as the NBA’s chief marketing officer. She fills the role vacated by Nick Tran, who left TikTok in January 2022.

On Twitter, Jhaveri shared: “Exciting news: This week, I joined @tiktok_us as Global Head of Marketing. There is no more innovative, culturally resonant and engaging community than TikTok & I’m thrilled to have the opportunity to help tell their stories.”

As the NBA’s CMO she was responsible for leading the global marketing operations for the NBA, NBA G League and NBA 2K League, including the development of innovative marketing campaigns and brand messaging across all platforms to connect with fans and grow the game of basketball around the world.

Prior to joining the NBA in 2019, Jhaveri served as CMO of Twitch, where she established the platform as the leader in live interactive content. Previously, Jhaveri was Head of Consumer Marketing at Twitter, before spending time at Facebook and Microsoft.

In 2020, Adweek named Jhaveri among the “Most Powerful Women in Sports,” primarily due to her leadership in spearheading the league’s marketing efforts throughout the NBA Restart. Jhaveri serves as secretary of the national board for Planned Parenthood Action Fund. A native of Baltimore and self-described “Baltimore fan” on her Twitter bio, she received her MBA from Dartmouth’s Tuck School of Business in 2003 and graduated with a bachelor’s degree from College of the Holy Cross in 1995.

Photo via LinkedIn