Trust. Authenticity. Fake News. Transparency.

These are words that keep marketers, advertisers, copywriters, designers, social media managers, journalists and media planners up at night. Why? Because a brand can rise or fall in an instant if its audience loses trust. So, how do advertisers build relationships with their audiences that embody a brand authentic approach?

This year, Advertising Week DC (ADWKDC), Oct. 15-19, is looking to strategists and creators to answer what  strategists and creators must do to become – or remain – brand authentic. With the help of some of the most respected forward-thinkers and leaders, ADWKDC will share insights into today’s world of transparent communications and brand authenticity.

More here.

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