fbpx

Home » Willard Scott, “Beloved Weatherman” and Creator of Ronald McDonald, Dies

Capitol Communicator has a report that Willard Scott, "the beloved weatherman who charmed viewers of NBC’s “Today” show" has died.

Willard Scott, “Beloved Weatherman” and Creator of Ronald McDonald, Dies

by | Sep 5, 2021

Willard Scott, “the beloved weatherman who charmed viewers of NBC’s “Today” show with his self-deprecating humor and cheerful personality,” has died, reports the AP.  He was 87.

His successor on the “Today” show, Al Roker, announced that Scott died peacefully Saturday morning surrounded by family. An NBC Universal spokeswoman confirmed the news. No further details were released.

“He was truly my second dad and am where I am today because of his generous spirit,” Roker wrote on Instagram. “Willard was a man of his times, the ultimate broadcaster. There will never be anyone quite like him.”

“He played such an outsized role in my life and was as warm and loving and generous off-camera as he was on,” Katie Couric, shown above with Scott, tweeted.

Scott began his 65-year career at NBC as an entry-level page at NBC-owned WRC Washington, D.C., and rose to become the weather forecaster on the network’s flagship morning show for more than three decades. His trademark was giving on-air birthday greetings to viewers who turned 100 years old by putting their faces on Smucker’s jelly jars and delivering weather updates in zany costumes.

In addition, while at WRC, Scott was offered what would become an iconic role: that of McDonald’s mascot Ronald McDonald. The ad appeared only in the D.C., market, but it was the first time the character appeared in any advertising for the restaurant chain.  In fact, Scott created Ronald McDonald. The role came about in 1963 when McDonald’s took note of Scott’s work as “Bozo the Clown” on local television (per Vanity Fair) and hired Scott to develop a clown character for the chain. The result was “Ronald McDonald, the Hamburger-Happy Clown.” Scott as Ronald McDonald made a nose out of a McDonald’s cup and wore a hat that consisted of a tray that held a Styrofoam burger, a bag of french fries, and a milkshake, reports mashed.

While working for WRC, states Wikipedia, he was teamed with  Ed Walker to become the Joy Boys and created a popular daily improvised comedy radio show. The duo did various skits and satirized prominent people of the day, such as Scott’s character “Arthur Codfish” (mocking Arthur Godfrey). They both regularly parodied NBC-TV’s Huntley-Brinkley Report with their own zany “Washer-Dryer Report.”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE