Billy Robbins named Sinclair’s vice president of Station Sales Operations

Sinclair has named Billy Robbins vice president of Station Sales Operations.

In this newly created role, states Adweek, Robbins will help lead AMP Sales and Marketing Solutions’ day-to-day sales efforts across Sinclair’s broadcast stations to drive growth, improve efficiency, and streamline operations. Robbins will report to Ryan Moore, SVP and CRO.

“Billy is a proven leader with a deep understanding of our station operations and a clear track record of delivering results,” said Robbins. “His ability to align teams, streamline processes, and drive performance will be instrumental as we continue evolving AMP Sales and Marketing Solutions to meet our clients’ needs. I’m confident Billy will help take our sales operations to the next level.”

Robbins last worked as vp and general manager of Sinclair’s Baltimore stations, WBFF-WNUV-EBFF. He joined Sinclair in 2003 as general sales manager in Baltimore, before being elevated to station manager and then vp and gm in 2021, adds Adweek.