Maryland hotel executive Stewart Bainum Jr. and Michael Bloomberg are two of the powerhouse investors behind a nonprofit news launch planned for Baltimore. Six job postings on the Jooble site offer details on what they are looking for to help plan a multimedia news startup for the city.

One of the job listings is as follows:

Head of Brand Marketing

Location: Baltimore, MD

The company is a high profile well-funded startup that is supported by some of the top names in the media industry, including The Lenfest Institute, Mike Bloomberg and Stewart Bainum Jr. Solely focused on the Baltimore area, they are creating a new paradigm for digital first, cross-channel local media. Their content will extend across web, mobile (app), radio (terrestrial and satellite) and video (TV and digital). Their vision is to be the leading provider of news and lifestyle content in the Baltimore area.

The company is searching for a Director of Brand Marketing who will report to the CMO. This key role will be responsible for the development and implementation of the company’s brand building and communications strategy.

Other positions listed are vice president of technology strategy and operations; vice president of analytics; head of audience development; chief product officer and head of social media.

Bainum Jr. tried to acquire The Baltimore Sun in an agreement with Alden last December. The deal did not work and he shifted strategy by assembling partners for a higher bid than Alden’s for the whole company. That deal did not go through either.

A statement by Bainum expresses his desire to bring local journalism back to Baltimore or launch a nonprofit digital news startup in the city:

“My family and I are deeply grateful to the journalists, readers, and civic-minded investors who teamed with us to help rescue, re-imagine and reinvigorate local journalism. While our effort to acquire the Tribune and its local newspapers has fallen short, the journey reaffirmed my belief that a better model for local news is both possible and necessary.

“Today, my focus remains where it began: in the city of Baltimore and my home state of Maryland. I am busy evaluating various options, all in the pursuit of creating locally-supported, not-for-profit newsrooms that place stakeholders above shareholders and journalistic integrity above all.

“Baltimore has a proud tradition of impactful journalism that resonates within its borders and far beyond, and I am excited to be working with those who are committed to writing its next chapter. In the days ahead, I expect to make an announcement that might just make some news on its own.”


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