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Broadcast Network’s TV Ratings Drop From 2016

Capitol Communicator1 min read
Broadcast Network’s TV Ratings Drop From 2016

It’s 2017 and everyone in broadcast television is miserable, reports The Wrap, which added that all five of the over-the-air English-language networks “are down again in Nielsen’s TV ratings, though some are retaining Fall 2016 numbers better than others.

“NBC is hanging in there better than the rest of its competition — and that’s before the channel’s 2018 Winter Olympics and next year’s Super Bowl LII. The best-rated broadcast channel is currently averaging a 2.4 rating among adults 18-49, which is the demographic most-coveted by advertisers.

“Good stuff, NBC. Oh, but you’re still down 8 percent season-to-date in that all-important age-range. At least that’s better than CBS and The CW, which are both down 14 percent; ABC, which is at a minus 16 percent; and Fox, which is one point worse than even the Disney-owned broadcast channel.”

You can read the whole story here.

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