Reston, VA-based Buffalo.Agency has debuted Buffalo.Bureau (The Bureau) which, stated the agency, is a “newsroom-style integration of public relations, branding and analytics that functions as a centralized hub for communications strategy, and story development and delivery to editorial media.”
According to the agency, Buffalo Founder and Managing Director Rich Katz will serve as Editor-in-Chief with Senior Vice President Kristen Ingraham as Bureau Chief and Buffalo veteran David Griffith as Executive Editor. The Bureau leverages Buffalo’s many subject matter experts, creates efficiencies and consolidates media outreach to generate even more high-value publicity about clients’ brands. The agency specializes in golf, sport and lifestyle categories.
Ingraham joined Buffalo following tenures at the New York offices of Porter Novelli, PMK*BNC and Finn Partners/Ruder Finn where she led public relations programs for Procter & Gamble, The North Face, Timberland, Skechers, Jim Beam and dozens of global brands. She was tapped to lead the operational evolution of Buffalo from a premier PR practice into a comprehensive marketing agency. Further leadership experience within Omnicom and IPG agency structures, as well as Ingraham’s journalism background, were influential in development of Buffalo.Bureau.
“A newsroom model allows us to filter and fine-tune story ideation and media relations through a team of seasoned PR experts,” said Katz. “The result is an even more sophisticated approach to earned media programs for our clients.”
An architect of The Bureau, Buffalo Managing Director Kyle Ragsdale lends newsroom experience from his top revenue and finance officer role at Vox Media, publisher of SB Nation, The Verge, Recode, Eater, Polygon and others. He led sales, marketing and finance activities to help Vox grow from a start-up to one of the world’s largest and most influential digital media companies.
“The Bureau reinforces our core ‘storyselling’ philosophy and represents Buffalo’s latest innovation,” says Ragsdale who is also CMO of Billy Casper Golf, Buffalo’s parent company. “This public relations 3.0 formation follows our acquisition of creative shop Sparky’s Garage, strategic hiring of Kristen Ingraham and the launch of Steranka Sports + Strategy.”
According to the agency, during Buffalo’s 24-month transition to a full-service marketing agency, it has doubled staff and added 24 new accounts the past 12 months.