Owings Mills-based MGH has been hired to handle digital marketing for ceramic cookware company Ceramcor, including Facebook display advertising, search engine marketing and Google Shopping to increase online sales. The Hagerstown-based company is the creator and retailer of the all-natural ceramic cookware Xtrema. Also at MGH, national retailer of men’s and women’s fashion hats Hats in the Belfry hired the agency to grow the brand’s digital marketing efforts through search engine marketing and social advertising, as well as ongoing website optimizations. While the majority of Hats in the Belfry’s business is online, the company has three retail locations in Fells Point, Annapolis and Philadelphia.
MGH reports it has been growing its digital marketing department, including the addition of Lisa Pennell who brings more than 15 years of experience serving as JoS. A. Bank’s e-commerce director, where she helped grow the brand’s online business to more than $150 million.
At the Baltimore office of Weber Shandwick, Kristi Myers joins as senior account executive focusing on the agency’s energy and healthcare accounts. She previously worked in New York at the Grey Group as an account executive.
Devaney & Associates announced the hire of Renee Landis as assistant account executive. Landis graduated from Millersville University in May. Also at Devaney, Towson University graduate Sara Lohse joins as copywriter.
Jellyfish is Baltimore’s largest advertising agency based on local full-time employees, according to the latest rankings published by the Baltimore Business Journal. The Inner Harbor-based company reported 116 full-time local staff. Others in the BBJ’s list of the top five were GKV (reporting 94 full-time local staff); Planit (93); TBC (90) and R2integrated (81).
— Compiled by Capitol Communicator Baltimore Editor Jeffrey Davis, APR of the Baltimore office of PR and strategic communications firm Van Eperen.