TBC recently completed a rebranding campaign for new client BHS, a national provider of strategic well-being and organizational development solutions for workplaces and related communities. Founded in 1999 and formerly known as Business Health Services, the BHS rebranding reflects the company’s growth and expansion to serve students, union members, hospital patients, residents and more. The agency said it refreshed BHS’ brand identity through an updated logo, tagline, color palette and type, as well as updated collateral materials, photography, videography and a modern, interactive website housing new content, imagery and an “elevated user experience.”
In Annapolis, former president of Weitzman Margriet Mitchell announced that she has landed at Groupe Bénéteau/Jeanneau. She is now marketing director with Jeanneau America and Prestige Yachts. Weitzman is based in Annapolis.
Formerly known as CC&A Web Development, Baltimore-based national digital marketing firm, CC&A Strategic Media announced a rebrand and unveiled a new website to reflect the firm’s range of web development and digital marketing capabilities. Stephen Taormino is CC&A founder and president.
Weiss PR in Baltimore announced a nearly 20 percent year-over-year growth in revenues in 2015, on top of 37 percent growth the previous year. “We continue to capitalize on technology companies that need to cut through industry noise and raise awareness of their solutions through effective media and influencer relations and social media management,” said Ray Weiss, president and co-founder of Weiss PR. “In addition, we’ve been able to expand our work with clients headquartered in New Zealand, where existing relationships have led to new engagements with companies seeking to break into the U.S. market.”