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Home » Buzz in Baltimore: Pennsylvania’s Gavin expands at Spark; MGH debuts creative rebrand for 16 Handles frozen yogurt

Buzz in Baltimore: Pennsylvania's Gavin expands at Spark; MGH debuts creative rebrand for 16 Handles frozen yogurt

Buzz in Baltimore: Pennsylvania’s Gavin expands at Spark; MGH debuts creative rebrand for 16 Handles frozen yogurt

by | Mar 15, 2022

Gavin has expanded its Baltimore office into a larger space in the city’s Inner Harbor and added to its Maryland-based team with the hiring of Sean P. Mulcahy, director of digital and web services.

According to an announcement, Gavin’s Maryland office has served clients within the state, as well as in Washington, D.C., and Virginia for the last year. The move to Spark Baltimore allows its growing Maryland team the flexibility to scale as the agency’s Maryland account services team expands Gavin’s client base in the government, education, healthcare, manufacturing, and business-to-business industries.

Sean P. Mulcahy

Mulcahy will lead the agency’s digital team of developers, project managers and analysts. His experience includes Jellyfish Online Marketing, Duckpin and Mindgrub Technologies.

“Gavin is continuing on our strategic growth track, with all eyes on attracting the industry’s best talent to serve our regional and national clients with best-in-class digital expertise,” said Mandy Arnold, president/CEO of the York, Pa. based agency. “As a native of Baltimore, expanding our Maryland presence has been on my mind for years as Gavin has continued to grow. I’m thrilled to have our team expanding where my roots are.”

In June, Capitol Communicator reported that former PRSA Maryland President Lisa Brusio Coster joined the boutique branding and communications agency as public relations director.

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MGH, promoted as a full-service marketing and communications agency for restaurant franchises and more, debuted a creative rebrand for 16 Handles – New York City’s first self-serve frozen yogurt shop with 30 locations across the East Coast. The agency worked with the popular soft-serve shop to redefine brand messaging and visual identity as 16 Handles looks to expand across North America, and the new branding is expected to launch across the 16 Handles system throughout the latter half of 2022.

“As an agency with vast franchise marketing experience, we are thrilled for the opportunity to help 16 Handles refresh their brand and position them for future success as they look to expand across the country,” said MGH CEO Andy Malis. “We believe this strategic creative rebrand will help attract new customers and franchisees alike.”

Main Photo: Cordish Companies/Spark Baltimore

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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