OUTSPIRE, a three-day branding event, will take place in Baltimore August 8th-10th and feature local and national industry leaders, including branding experts from Under Armour and Stanley Black & Decker. OUTSPIRE is scheduled to have 19 speakers and panelists with a variety of business backgrounds, including: Jessica Levin Conroy, founder and CEO of Carats & Cake; Ernie Talbert, Under Armour’s senior global brand manager; Allison Nicolaidis, consumer products group president at Stanley Black & Decker; and Food Network regular, Jason Hisley, owner and executive chef of LaCakerie. The keynote speech will be delivered by David Rendall, author of New York Times best-seller The Freak Factor.
The event, set for the Four Seasons Hotel Baltimore, is organized by Stephanie Bradshaw, a Baltimore entrepreneur and owner/creative director of the Woodberry design studio STEPHANIE BRADSHAW.
Baltimore’s Orange Element, a Capitol Communicator sponsor, completed a dual print-online annual report for the D.C.-headquartered international poverty awareness organization ONE, reflecting a best-of-both-worlds approach many companies face with annual reports.
“During report season, our clients often ask us whether they should go with a printed annual report or consider an interactive online version,” said Orange Element’s Nicolette Cornelius in a Capitol Communicator “Insights” column that explores the strategy. “Our answer: choose to do both. We’re seeing many organizations combine the tradition and beauty of experiencing ink on paper with an online counterpart that can offer additional new dimensions.”
Orange Element designed the searchable, digital version to reach a broader, worldwide audience with the highlights. “Having both — print and digital — has allowed ONE to benefit from offering interested stakeholders a deeper dive as needed,” said agency founder and president Aaron Moore. ONE is a campaigning and advocacy organization of more than 7 million people taking action to end extreme poverty and preventable disease, particularly in Africa.