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Home » ‘BuzzFeed’ Increased BIPOC and Female Employees During Past Year, Reports CEO Jonah Peretti

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‘BuzzFeed’ Increased BIPOC and Female Employees During Past Year, Reports CEO Jonah Peretti

by | Oct 28, 2020

BuzzFeed increased its share of BIPOC (Black, Indigenous and people of color) and female employees from 2019 to 2020, according to a report sent to the staff by Jonah Peretti, shown above, founder and CEO of BuzzFeed, a media, news and entertainment company with a focus on digital media.

According to MediaPost,  “BuzzFeed’s U.S. employee population in 2020 is 57.5% White, 13.3% Asian, 9.9% Black, 8.9% Hispanic or Latinx, 5% Two or More and 0.5% Other groups.

“In short, 37.5% of BuzzFeed’s employees identify as a race/ethnicity other than White, compared to 34% in 2019.

“Women make up 61.9% of the company, compared to 60.5% in 2019.

“Peretti noted that BuzzFeed increased the representation of Black and Hispanic/Latinx employees from 2019, when they represented 7.7% and 7.5% of the company, respectively.

“Over the past 12 months, 46.9% of BuzzFeed’s new hires self-identified as people of color, compared to 44.3% in 2019.”

“We will continue to make recruiting a focus in our diversity strategy,” Peretti wrote.

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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