BuzzFeed launched a standalone site for its news coverage, called BuzzFeed News, reports Publishers Daily, which added that the idea “is to separate BuzzFeed’s factual news and in-depth reporting from its social media-focused (and light-hearted, pop culture-centric) quizzes and listicles.

“News stories will continue to run on BuzzFeed’s main homepage. The BuzzFeed News site will also include links to other BuzzFeed content.

“The layout and design of BuzzFeed News more closely resembles a traditional news site, with less bright red and yellow than BuzzFeed’s look. BuzzFeed Newsalso has its own logo, in red and black, and a tagline: “Reporting to you.””

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